Ready to recycle Barbie? Mattel ‘PlayBack’ program turns your old toys into new ones

0
38

**Related Video Above: Ohio woman spends thousands to look like Barbie.**

EL SEGUNDO, Calif. (WFLA) – Mattel, Inc. launched a toy “take-back” program on Monday called “Mattel PlayBack.”


86-year-old woman needs new place to stay after beer truck crashes into Avon Lake home

Mattel said the new program is designed to “recover and reuse materials from old Mattel toys for future Mattel products.” The initiative also supports the company’s goal of using 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030.

MANDEL NGAN/AFP via Getty Images

To participate in the Mattel PlayBack program, customers can go online and print a free shipping label. Any toys that kids have outgrown can be packed and mailed back to the company.

Mattel said the toys will be sorted by material type, processed and recycled.

“For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy,” the company said in a press release.

The company is currently accepting Barbie, Matchbox and Mega toys for recycling. Other brands will be added in the future.


Getting away: AAA predicts a 60% increase in US travel over Memorial Day weekend

Mattel PlayBack will initially be available in the United States and Canada and will extend to France, Germany and the United Kingdom.

LEAVE A REPLY

Please enter your comment!
Please enter your name here